employee profile 10 November-2022, by: employee
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Marketing Executive jobs in Bangalore/Bengaluru

Job description

Work Experience : 0 - 2 years
Salary : Not Disclosed
Location :Bangalore/Bengaluru

Generate demand through outbound marketing campaigns through multi-touch, multi-channel ABM programs and lead-generation campaigns
Launch demand generation campaigns that target, segment, and list acquisition to build prospect lists
Develop content distribution plans across marketing channels (social networks, paid ads, blog, display, web, and email) that lead to breaking into accounts or creating pipeline acceleration in our ABM campaigns
Focus on the buyer s journey and deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time
Continually monitor and iterate campaign efforts after launch to optimize and drive account penetration
Synchronize with the content team to ensure the latest messaging is used for the campaigns
Support team in other activities including events, webinars, newsletters
Extend support towards anchoring product marketing activities
Contribute towards continuous creation of thought leadership content by coordinating between stakeholders

Secondary Responsibilities:

Provide key stakeholders with ongoing reporting, campaign insights, and pacing against individual account goals
Generate campaign reports and analyze numbers aggressively to optimize for better results
Build good relationships with sales customer success for deal wins

Requirements and Qualification:

At least 1-2 years of B2B product marketing experience.
Prior experience in marketing to CXOs and marketing leaders is preferred.
Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams
In-depth knowledge of running B2B integrated marketing campaigns on channels like Linkedin and tools like HubSpot and Mailchimp.
Ability to manage several marketing campaigns simultaneously


Role Direct Marketing
Industry Type IT Services & Consulting
Functional Area Marketing & Communication
Employment Type Full Time, Permanent
Role Category Marketing

UG :Any Graduate
PG :Any Postgraduate

Key Skills
Outbound, Administration, Integrated marketing, B2B, Claims, Penetration, Sales, Marketing campaigns, Healthcare, Product marketing