Work Experience : 5 - 8 years
Salary : Not Disclosed
Organization: Nalashaa Solutions
Nalashaa Group and its predecessor companies have been operating IT Businesses since 1997.
Nalashaa Group of Companies:
1. Nalashaa Enterprise Solutions www.nalashaa.com
Focus on Microsoft CRM Dynamics / Product Engineering Services
2. Nalashaa Healthcare Solutions www.nalashaahealth.com
Consulting, solutions and services for healthcare providers, payers etc.
3. Nalashaa Technologies www.nalashaa.com
NALASHAA is headquartered in New Jersey with 2 development Centers in Bangalore & Kochi, India. We have a global presence and service over 50 Clients in USA, Europe and Asia. NALASHAA has a strong Sales, Marketing, Delivery, Support and Recruitment Team. We have over 300 Employees who are part of our Group.
We are an E-verified company and an Equal Opportunity Employer (EOE/AA) that is always looking for qualified employees.
Opening: Digital Marketing Executives(Senior Position)
Do you have a knack for attracting, engaging and influencing consumer decisions with innovative digital marketing strategies? If yes, this is a great opportunity for you.
You will be responsible for generating marketing qualified leads from digital paid and organic media. To be successful youll require advanced knowledge and experience in SEO, LinkedIn, Google, Bing ads, and/or other digital ad platforms where B2B (IT services) buyers can be targeted. A great first step for making past the shortlist, tangible achievements from your relevant experience.
Note: This being an individual contributor role of great measurable accountability, self-driven candidates who excel at SEO and B2B lead generation will be a natural fit. Demonstrable revenue contribution made possible through a quantitative, evidence-based approach is implicit.
What Youre Accountable For:
Lead Generation – Acquire qualified leads attributed to digital media (paid search, paid social, display, video, Organic Via SEO). You are the owner of both, the strategic and the tactical, to deliver on your targets.
CPL Efficiency – Proactively optimize, pause, or redistribute campaign spend to maximize your CPL.
Budget Accuracy – Plan and manage media spend across all platforms. Minimize overspend or underspend , and make necessary corrections regularly.
SEO – Developing and implementing effective search engine optimization (SEO) strategies to gain organic traffic, keywords ranking and its associated business goals.
Execute and manage PPC, CPA, CTR, A/B testing (AdWords, LinkedIn) & retargeting campaigns
Configure and monitor ad campaigns
Collect and analyze data, identify trends and insights to achieve maximum ROI in paid campaigns and SEO
Ad copy writing and landing page strategizing/user experience
Manage lead funnel
Work closely with the content team to ensure DM guidelines are followed across content properties
Publish monthly report on performance metrics across digital marketing areas/channels
Professional fluency in English
5+ years of experience in digital marketing
Experience managing more than $200,000 USD media spend annually
Experience in SEO (On-page, off-page, tools)
Working experience with SEO, SEM, SMM, PPC ads and conversion rate optimization (CRO)
Up-to-date with the latest trends, strategies and best practices in B2B marketing
Good knowledge of HTML, CSS, etc.
Strong understanding of Google Search Console, GTM, GA and SEO tools
Role Digital Marketing - Other
Industry Type IT Services & Consulting
Functional Area Marketing & Communication
Employment Type Full Time, Permanent
Role Category Digital Marketing
UG :Any Graduate
digital marketing, LinkedIn, Google Ad, Words, Pay Per Click